Reading your thirty-day totals: views, comparisons, clicks

Four numbers and a comparison

A claimed listing on infratoapp shows four thirty-day totals, free: listing views, comparisons, outbound clicks and opt-ins, each set against the thirty days before. They are counts of page events, not of people, and they are indicative rather than audited. Any count under 5 is withheld, and a total ending in a plus sign leaves out days that fell under that floor. Read them as direction, not as exact traffic.

They sit in the vendor portal under Buyer intent. You need nothing beyond the claim to see them.

None of the four measures how good the product is. They count attention on one site, and a listing can be read often because it is wrong as easily as because it is right.

What each total counts

Views count loads of your product page. A reader who opens it twice counts twice, and a reader who reads it on a phone and then a laptop counts as two views from what we cannot tell are the same person. That is why the figures are called page views, not people.

Comparisons count your product being put side by side with another on the compare page. A comparison means a reader put you beside at least one alternative, which a view does not show. It does not tell you who you were compared with; that breakdown is part of the Intelligence plan.

Outbound clicks count readers leaving for one of your pages from the listing. Opt-ins count readers who pressed Interested in on your product, under a line that tells them it shares their email with you. They are the only total that corresponds to named people, and the names themselves come with the paid plan.

The portal also shows how many readers have saved your product. Saving keeps a product on a reader’s own list for later, and it is counted like the rest, under the same floor.

Reading the change against the last thirty days

Each total is shown with how it moved against the previous thirty days. On a small page a change of a few events looks large in proportion and means little. Before acting on a jump, check whether a single day produced most of it.

Look at the totals together. Views up and clicks flat means more people saw the page and fewer found a reason to leave for yours; the description and the facts are where to look. Comparisons up with views flat means the readers who arrive are doing more weighing; nothing in the data says what they decide.

Watch for a gap where a number used to be. A total shown last month and blank this month fell under the floor; it did not fall to zero.

Why a small number is withheld

A count under 5 is not shown. With few events, a number can point at one person: if one opt-in arrived on a day only one reader visited, the count would identify them. Withholding the small number removes that risk on every page at once.

It means a quiet listing sees gaps. That is not an error in the data. A total ending in a plus sign is a lower bound: the real figure is at least that, and the days under the floor are left out. The Intent signals page states the rule in the same words.

The floor applies to the count, not to the vendor. Every organisation sees the same rule, paying or not, and no plan switches it off.

What the totals cannot tell you

They cannot tell you who visited. We do not record individual reader journeys, so no plan turns these counts back into visitors or companies.

They cannot be used to bill or to verify spend. If you also run a Featured card, its impressions and clicks appear alongside, under the same floor and with the same caveat that they are indicative.

They cannot tell you why. A rise after you edited the description may be the edit, or a mention elsewhere, or a busy week for the whole layer. The Intelligence plan adds day-by-day trends and which of our pages clicks came from, which narrows the question. Its price is on the pricing page.

They cannot tell you about buyers who never reached the product page. A buyer who saw your row in a GPU table and moved on is not a view of your listing, so a table that sorts you low leaves no mark in these totals.

A routine for reading them

Read them once a month, on the same day, so each reading covers a fresh window. Totals read every week overlap by three weeks and will seem to move less than they really do.

Note what you changed on the listing that month: the description, a category answer, a corrected price, a Pro Profile. The totals cannot attribute a rise to any of it, but your notes can at least rule some things out.

Do not compare them line for line with your own site analytics. Your tools count sessions and visitors by their own rules, ours count events on our pages, and an outbound click here and a session arriving at your site will not match one for one. Handle opt-ins separately and sooner: they are people asking to be contacted, and a monthly review is too slow for them.

Keep the readings in a sheet of your own. The free view sets the current window against the one before; unless you buy the trends, a longer run of history is something you build one month at a time.