Intent signals: what you can see, and why it is counts

Counts of what happens on your page

Intent signals on infratoapp are counts of what readers do on a vendor’s product page: views, comparisons, outbound clicks and opt-ins. Thirty-day totals are free with a claimed listing. The Intelligence plan adds trends, which of our pages clicks came from, which products buyers compared yours with, and a list of named readers who knowingly opted in. A count under 5 is withheld, and nobody else is ever named.

The Intent signals page states the same rules. This post is about why they are shaped that way and what that means for a sales team expecting something else.

The design starts from what readers will tolerate and works back to what vendors can be shown. That order explains each rule below.

Why there is no visitor-level view

We do not record individual reader journeys. There is no trail behind the counts, so there is nothing to show you even on the paid plan. A vendor used to tools that resolve a company from a visit will find no equivalent here, and that is a decision, not a missing feature.

The reason is the readers. A directory that tells sellers who looked at them gives buyers a reason to browse it logged out, or not at all. Counts let a vendor see whether a page is doing anything without making the people reading it into the product.

The figures are page views, not people. They are indicative, not audited, and not a basis for billing. Treat a rise as a reason to look, not as a number to put in a board report.

The free totals also include how many readers saved your product, and the results of any sponsored placement you bought. Saving is a reader keeping a product for later, the nearest thing here to a shortlist, and it is counted, not named.

The floor under every number

Any count under 5 is withheld rather than shown, so a small number can never point at one person. The same floor applies everywhere a count appears, including the reporting on a sponsored card.

For a vendor with a quiet page this means some cells show nothing. A total ending in a plus sign leaves out the days that were under the floor, so it is a lower bound. Read it as at least that many, never as exactly that many.

The paid plan does not lower the floor: the Intent signals page lists showing a count that could point at one person among the things the plan never does. A vendor with a narrow product and a small audience therefore sees less than a large one, and that is the cost of the rule.

For the same reason, two small totals cannot be subtracted to recover a hidden one. Withheld days are left out of the sum, not filled in, so the arithmetic gives nothing back.

Where names come from

A named lead is a reader who pressed Interested in on your product page, under a line that says it shares their email with you and links to the full wording: you see their email address, the product and the date. That is the only route a name takes to you. Nobody is added to the list by visiting, comparing or clicking out.

A reader can stop sharing at any time and drops off your list at once. What we cannot do is take back a copy you already downloaded as a CSV, so the honest way to hold it is as the reader’s email, not ours, and not yours to pass on.

Names arrive with nothing else attached. The list holds the email address, the product and the date the reader shared, which is what the wording told them you would see, and nothing about what they read before pressing the button.

Inside your organisation the list is visible to members. Because it shows people’s addresses, a member of our staff viewing the portal as you cannot open it.

What a sales team can and cannot do with it

A team can follow up the named list, because everyone on it asked to be contacted about that product. It can see which competitors buyers weigh against it and which of our pages send the clicks, which tells product marketing where the comparison happens.

A team cannot find out which company read the page, which person compared it, or what anyone did before or after. Anonymous market views and a read-only API are planned and are not part of what is sold today.

The Intelligence plan covers the whole organisation and is bought as an invoice; the price is on the pricing page. The free totals need nothing but a claimed listing, so start there and decide whether the detail is worth paying for.

Before you pay for the detail

Use the free totals for a full thirty-day window before deciding on the Intelligence plan. If views and comparisons sit under the floor on most days, much of the paid detail will be withheld too, because the same floor applies to every count.

With totals above the floor, ask which detail you would act on. Knowing who buyers compare you with is useful to product marketing. The sources of clicks help whoever decides where to spend on content. A named list helps only a team that will write to the people on it, promptly and about the product they asked about.

A reply that mentions what the reader browsed would be a guess, since nobody holds that. Write about the product they shared their interest in, which is the one thing you know they asked about.

What the plan will not do is make a small page look large. It adds resolution to the counts you already see, and adds no readers.