HubSpot
HubSpot Agent Hub
HubSpot Agent Hub is where you view, set up and monitor the AI agents and agentic workflows running in your HubSpot account. HubSpot’s own help article says you activate, configure and monitor pre-built and custom agents from one workspace.
What HubSpot Agent Hub does
- Shows all agents and agentic workflows running across your HubSpot account, with the outcomes they generate.
- Offers pre-built agents and features, including a data agent, prospecting agent, customer agent, deal progression and AEO.
- Lets you create and customise agents by adjusting inputs, instructions, tools, knowledge sources and automation settings.
- Lets you build agentic workflows that add agents to multi-step automations.
- Has a Context tab for company messaging, tone, brand and ICPs, with knowledge vaults for specific use cases.
What people use it for
Research prospects
HubSpot says the prospecting agent researches target companies and generates personalised outreach.
Keep CRM data clean
HubSpot says the data agent enriches and maintains your CRM data to improve its quality.
Answer customers
HubSpot says the customer agent responds to support conversations and resolves requests.
Who it suits
- HubSpot customers in marketing, sales and service who want to manage their agents in one place.
- Admins who decide what data agents can use and which agents are switched on.
Plans and access
HubSpot says Agent Hub is available with Marketing, Sales, Service, Data and Content Hub subscriptions, with HubSpot Credits required, and that a Professional or Enterprise subscription is needed for some HubSpot-built agents and for agentic workflows. Marketing Hub Professional or Enterprise is needed for AEO. Read HubSpot’s current terms and AI Trust FAQs before you connect customer data.
How to start
- 1Read HubSpot’s Agent Hub article. Open
- 2In your account, go to Agents, then Agent Hub, and review which agents are active.
- 3Fill in the Context tab with your brand, tone and ICPs before you activate an agent.
- 4Run one agent on a small set of records and review its output before widening it.
Watch and learn
Videos from HubSpot’s own channel, so you can learn it here. Nothing loads from YouTube until you press play. More on the HubSpot Academy channel.
HubSpot Academy · 2026
HubSpot Prospecting Agent: Build Pipeline with AI (6 min)
HubSpot Academy · 2024
The Official HubSpot Breeze AI Tutorial
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Common questions about HubSpot Agent Hub
- What is Agent Hub?
- HubSpot describes it as the place to view all agents and agentic workflows running across your account and to activate, configure and monitor them.
- Which agents are in it?
- HubSpot lists AEO, a data agent, a prospecting agent, deal progression and a customer agent, and lets you create custom agents.
- What does it cost to run?
- HubSpot says HubSpot Credits are required. Read HubSpot’s current terms for how credits are used.
- Can I delete an agent?
- Yes, from the Agents tab. HubSpot warns that deleting an agent is permanent and deletes all data associated with it.
Where this comes from
Written from the maker’s own pages, read on 2026-10-13. Plans, limits and features change, so the page you land on is the source.
Each tool links to its maker’s own page. They are listed so you know what exists and what to learn, not ranked, and they are not endorsements. We are not affiliated with these companies. A tool can change or be renamed; the page you land on is the source.