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AI for marketers

Use AI to draft, adapt and test campaign material, with every claim checked against your own source.

Start with how to brief an assistant, then build repeatable drafting and automation workflows, and finish by checking the output the way an editor would.

beginner10 stepsabout 9 h 14 min of listed material

Foundations

What you need to know before you build.

  1. Infrato courseAI for Everyone25 min

    Framing a task, giving context and checking what the AI returns.

  2. Google · Course
    Google AI Essentials
    Price not listed

    Google’s beginner course on AI basics and prompting.

  3. Infrato coursePrompting Fundamentals45 min

    Reusable prompts you can adapt per campaign.

  4. Infrato courseUse AI Safely at Work: Privacy and Data55 min

    Know what customer and campaign data may go into an assistant, and what may not.

Build

Make the thing.

  1. Infrato courseAI for Marketers54 min

    Brief an assistant, keep every claim tied to a source, and end with a reusable campaign brief.

  2. Infrato courseResearch and Write with AI, With Sources You Can Stand Behind55 min

    Research with AI and keep a source log, so every claim in your copy is one you can stand behind.

  3. Microsoft · Course
    Draft, analyze, and present with Microsoft Copilot
    beginnerFree258 min

    Drafting, analysing and presenting with an assistant inside Office tools.

  4. Zapier · Course
    Zapier Academy
    Free

    Automating repeat marketing tasks without code.

  5. n8n · Course
    Essentials: Your First Workflows
    Price not listed

    A first workflow, if you want a more flexible automation tool.

Extend

Check it, harden it, go further.

  1. Microsoft · Course
    Explore the business value of generative AI solutions
    beginnerFree62 min

    The business case, for when you need to explain results to your team.

Tools to try

Products from each vendor’s own site, listed by name and link only. We have not tested them, they are not endorsements, and we are not affiliated with the vendors. Prices and features change, so check the vendor’s page.

There are more by what you use them for: AI tools worth learning.

Agents and MCP servers for this role

An MCP server runs code with your accounts and can act in them. Read what each one can reach, and which credentials it asks for, before you connect it. These are picked from our directories by hand, not ranked, and are not endorsements.

MCP servers

  • mcp-gsc

    Google Search Console insights for SEO work.

    Reach not listed. No credentials listed.

  • meta-ads-mcp

    Meta Ads from an AI assistant.

    Reaches: pipeboard. Asks for: PIPEBOARD_API_TOKEN.

  • facebook-ads-library-mcp

    Answers from Facebook’s public ad library.

    Reach not listed. No credentials listed.

  • mcp-youtube

    A server for YouTube.

    Reach not listed. No credentials listed.

  • claudeus-wp-mcp

    A WordPress server for an AI assistant.

    Reach not listed. No credentials listed.

  • exa-mcp-server

    Web search and crawling for research.

    Reach not listed. No credentials listed.

Agent skills

Your project

Build a campaign brief you can reuse

Write a prompt that turns a product page and a short audience note into three campaign angles. Run it on two different products, check every claim against the product page, and keep the version of the prompt you would trust a colleague to use.

The order and the notes are Infrato's own picks. The resources are made by their providers, open at their own sites, and can change; prices, levels and durations are the provider's. Infrato is not affiliated with the providers listed.