InfratoApp / Resources / Open-source alternatives / Google Tag Manager

Open-source alternatives to Google Tag Manager

One open-source project is offered as a replacement for Google Tag Manager: Matomo. Running one yourself trades the subscription for your own hosting and upkeep, so the table below leads with what decides that trade: whether the project is alive, what its licence lets a business do, and whether there is a container command to start from.

1 / 1

Pushed in the last 90 days

0 / 1

With a container command

0 / 1

Permissive licence

Google Tag Manager’s own site ↗

Side by side

Each one, briefly

Matomo21,960 stars · copyleft · active
Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome!
Also replaces Google Analytics

Where this comes from

Which projects are offered against Google Tag Manager comes from opensourcealternative.to, re-read weekly. Every figure in the table is read from the project’s own repository. We have not run these projects, and we hold no price for Google Tag Manager. Browse every open-source alternative.