R02 · beginner

AI for Marketers

Brief an AI assistant, keep every claim tied to a source you hold, adapt one message across channels without drifting, and check the draft the way an editor would before anything is published.

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AI for Marketers, in under 30 seconds · 21 seconds

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AI drafted your campaign in a minute. It sounds amazing. But is every claim in it actually true?

Brief the AI well, and keep every claim tied to a source you hold, so nothing gets invented on the way.

Adapt one message across channels without drifting, and check it like an editor. Learn how in this free course.

54 MINUTESPRACTICE-FIRST6 LESSONS

MODULE 01

Brief and draft

How to brief an assistant, how to keep every claim tied to your own source, and how to adapt one message across channels.

01 · interactive explainer

Brief an assistant like a new colleague

8 MIN

02 · scenario

Tie every claim to a source you hold

10 MIN

03 · scenario

Adapt one message across channels without drifting

9 MIN

MODULE 02

Check and publish

Review a draft the way an editor would, know what search and shopping platforms say about AI content, and build a brief you can reuse.

01 · scenario

Check the draft the way an editor would

9 MIN

02 · interactive explainer

What search and shopping platforms say about AI content

8 MIN

03 · scenario

Project: build a campaign brief you can reuse

10 MIN

FINAL CHECK

Check what you can apply

Answer the questions to complete the course. Sign in to submit.

MARKED EXERCISE

Brief, write and defend a launch email

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