Wharton Executive Education · Course
Removing Barriers to Change in Organizations
Removing Barriers to Change in Organizations is a four-week online Wharton course by Professor Jonah Berger on why people resist change and how to persuade and influence others, using the REDUCE framework.
Who it suits
- Managers who need to convince others to change.
- Anyone who wants stronger persuasion and influence skills in business and life.
What it covers
- What constitutes true change, and how to minimise and overcome barriers to it.
- How to overcome inertia and reframe change using the REDUCE framework.
- The strengths and weaknesses of multiple change strategies.
Common questions about Removing Barriers to Change in Organizations
- Who teaches it?
- Professor Jonah Berger, author and word-of-mouth marketing expert.
- How long is it?
- Wharton lists four weeks, 100% online.
- Is it only for work?
- Wharton says the strategies apply in business and life.
- What does it cost?
- Fees, dates and the format of each offering are on Wharton’s page and change, so check it before you apply.
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Where this comes from
Written from Wharton Executive Education’s own pages, read on 2026-10-13. Content, prices and availability change, so the provider’s page is the source. We are not affiliated with Wharton Executive Education and this is not an endorsement.