Wharton Executive Education · Course
AI in Marketing: Creating Customer Value in an AI-Driven Enterprise
AI in Marketing: Creating Customer Value in an AI-Driven Enterprise is a Wharton Executive Education programme on how AI reshapes marketing and the wider enterprise, from insight generation to implementation and empirical decision making. Wharton describes a blended format of online learning and on-campus collaboration.
Who it suits
- Executives who want to lead the next era of intelligent growth.
- Marketing and business leaders who need to understand how AI changes how decisions are made and experiences are designed.
What it covers
- How AI transforms every stage of the marketing value chain, from customer insight and segmentation to creative, pricing and brand strategy.
- How AI elevates insight generation and implementation.
- A stronger focus on empirical decision making.
- How AI reshapes the entire enterprise, not only marketing.
Common questions about AI in Marketing: Creating Customer Value in an AI-Driven Enterprise
- How is it delivered?
- Wharton describes a blended format that combines online learning and on-campus collaboration.
- Who leads it?
- It draws on insights from the Wharton AI & Analytics Initiative.
- What does it cost?
- Fees, dates and the format of each offering are on Wharton’s page and change, so check it before you apply.
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Where this comes from
Written from Wharton Executive Education’s own pages, read on 2026-10-13. Content, prices and availability change, so the provider’s page is the source. We are not affiliated with Wharton Executive Education and this is not an endorsement.