Wharton Executive Education · Course
Managing in the Global Digital Economy
Managing in the Global Digital Economy is a four-week online Wharton course on digital platforms and their network effects at local, national and global levels, taught by Mauro Guillén using examples such as Uber, Amazon and Airbnb.
Who it suits
- Managers who want to understand how digital platforms scale internationally.
- Leaders weighing omnichannel strategies and international expansion.
What it covers
- How platforms such as Uber, Tinder, Amazon and Airbnb scaled globally.
- How retailers and news publications changed their business models to keep pace.
- How to take advantage of new technology and adopt competitive omnichannel strategies.
- International expansion considerations and the impact of regulations.
Common questions about Managing in the Global Digital Economy
- Who teaches it?
- Mauro Guillén, William H. Wurster Professor of Multinational Management at Wharton.
- How long is it?
- Wharton lists four weeks, 100% online.
- Is it about AI?
- Its focus is digital platforms and network effects; it is part of Wharton’s wider digital strategy offering.
- What does it cost?
- Fees, dates and the format of each offering are on Wharton’s page and change, so check it before you apply.
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Where this comes from
Written from Wharton Executive Education’s own pages, read on 2026-10-13. Content, prices and availability change, so the provider’s page is the source. We are not affiliated with Wharton Executive Education and this is not an endorsement.