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Wharton Executive Education · Course

Business Model Innovation in the Age of AI

Business Model Innovation in the Age of AI is a Wharton Executive Education programme on retooling an existing business model with a systematic framework, as a less risky and less costly route to innovation than starting from scratch.

Who it suits

  • Leaders whose business is under pressure to innovate faster than it can afford to.
  • Managers who want a structured way to generate profit-generating ideas from existing products, markets and infrastructure.

What it covers

  • A systematic framework for creating profit-generating ideas that build on existing products, markets and infrastructure.
  • Why retooling an existing business model can be less risky and less costly than other forms of innovation.
  • How large language models change the pace of innovation a business has to keep up with.

Common questions about Business Model Innovation in the Age of AI

Why this programme now?
Wharton points to the pandemic, supply chain failures, conflicts and the arrival of large language models as events that exposed gaps in how businesses innovate.
Is it about building new products?
No. Wharton frames it as reworking what a company already has: its products, markets and infrastructure.
What does it cost?
Fees, dates and the format of each offering are on Wharton’s page and change, so check it before you apply.

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Where this comes from

Written from Wharton Executive Education’s own pages, read on 2026-10-13. Content, prices and availability change, so the provider’s page is the source. We are not affiliated with Wharton Executive Education and this is not an endorsement.