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Stanford University · Course

Business Opportunities and Applications of Generative AI (XFM111)

Business Opportunities and Applications of Generative AI (XFM111) is a self-paced Stanford Online course developed with Stanford HAI, using expert talks on capabilities, limitations, strategy, deployment, applications and the legal implications of generative AI.

Who it suits

  • Leaders who must plan and run a generative AI strategy.
  • Managers dealing with AI-augmented workforces and human-AI collaboration.

What it covers

  • The capabilities and limitations of generative AI in an organisation.
  • Identifying opportunities for innovation and executing a generative AI strategy.
  • Using data and AI for people management and managerial decisions.
  • Types of generative AI agents and their emerging business uses.
  • The impact of AI on productivity, and the legal risks of generative AI.

Common questions about Business Opportunities and Applications of Generative AI (XFM111)

How long is it?
Stanford lists 13 hours, 100% online and on demand, with 60 days of course access and a record of completion.
Is it technical?
It is aimed at leaders; XFM110 is the technical companion in the same programme.
Is it part of a programme?
Stanford lists it in the Generative AI: Technology, Business, and Society Program and the Digital Transformation Program.

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Where this comes from

Written from Stanford University’s own pages, read on 2026-10-14. Content, prices and availability change, so the provider’s page is the source. We are not affiliated with Stanford University and this is not an endorsement.